L’Oréal Pro Dia Color Demi-Permanent Hair Colour 5

Demi-permanent natural brown hair colour with no ammonia for gloss shine and even colour

The L’Oréal Pro Dia Color Demi-Permanent Hair Colour 5 is a tone-on-tone, ammonia-free colour designed to work on brown bases for a natural, even, and luminous result. Shade 5 is positioned as a balanced natural brown, ideal for maintaining colour depth while enhancing hair's shine and uniformity.

When applied to dry hair, the creamy texture uniformly coats the hair fibre, allowing for precise and controlled distribution. The colour develops progressively, creating a natural brown with a visible gloss effect. Hair appears visibly denser, with immediate shine and a well-cared-for finish from roots to ends.

The lost melanin replenishment technology acts inside the hair fibre, replicating the hair's natural colour and filling chromatic irregularities. The result is a continuous colour, true to the base shade, without artificial contrast. Suitable for revitalising dull hair, evening out lengths, or softening the appearance of white hair.

Lasting up to 6 weeks, the colour remains stable and luminous. Coverage can reach up to 70% of white hair, ensuring a natural and integrated result. The ammonia-free formula ensures greater comfort during the service and respects the hair fibre.

With up to 92% naturally derived ingredients, this hair colour offers professional performance with a gentler approach. Suitable for colour maintenance, a first colouring experience, or enhancing shine on natural hair.

Key Features

• L’Oréal Professionnel Demi-permanent hair colour
• Shade 5 natural brown
• Ammonia-free formula
• Up to 70% white hair coverage
• Lasts up to 6 weeks
• Up to 3 times more shine
• Lost melanin replenishment technology
• Natural reflects and even result
• Lightens up to 1 shade and darkens up to 4 shades
• Up to 92% naturally derived ingredients
• Creamy texture for easy application
• Professional 60ml format

Frequently Asked Questions

Is L’Oréal Pro Dia Color Demi-Permanent Hair Colour 5 a natural shade?

Yes. Shade 5 is a balanced natural brown, without dominant reflects.

Does this shade significantly change hair colour?

No. As a tone-on-tone colour, it maintains the natural base, enhancing shine and uniformity.

Does L’Oréal Pro Dia Color 5 cover white hair?

Yes. It can cover up to 70% of white hair, ensuring a natural and homogeneous result.

Shade samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética declines any responsibility for any colour variations that may arise.