L’Oréal Pro Dia Color Demi-Permanent Hair Colour 5.18

Ammonia-free cool iridescent brown demi-permanent hair colour for neutralisation and gloss shine

The L’Oréal Pro Dia Color Demi-permanent Hair Colour 5.18 is a tone-on-tone, ammonia-free colour, designed to work on brown bases with a cool direction and iridescent reflection. Shade 5.18 is positioned as a brown with a dual cool tone, ideal for refining colour, softening warm reflections, and creating a more sophisticated and luminous finish.

When applied to dry hair, the creamy texture uniformly coats the hair fibre, allowing for precise and controlled application. The colour develops progressively, revealing a cool brown with an iridescent nuance and visible gloss shine. Hair appears more uniform, with depth and a refined finish from root to tip.

The lost melanin replenishment technology acts within the hair fibre, replicating natural colour and filling chromatic irregularities. The result is continuous colour, with balanced reflections and no artificial effect. Suitable for neutralising unwanted warm reflections, revitalising dull hair, or evening out faded lengths.

Lasting up to 6 weeks, the colour remains stable and luminous. Coverage can reach up to 70% of white hair, ensuring a natural and integrated result. The ammonia-free formula ensures greater comfort during the service and respect for the hair fibre.

With up to 92% natural-origin ingredients, this colour offers professional performance with a gentler approach. Suitable for colour maintenance, reflection correction, and shine enhancement on brown hair.

Key Features

• L’Oréal Professionnel Demi-permanent Hair Colour
• Shade 5.18 brown with cool iridescent reflection
• Ammonia-free formula
• Up to 70% white hair coverage
• Lasts up to 6 weeks
• Up to 3 times more shine
• Lost melanin replenishment technology
• Neutralisation of warm reflections
• Lightens up to 1 shade and darkens up to 4 shades
• Up to 92% natural-origin ingredients
• Creamy texture for easy application
• Professional 60ml format

Frequently Asked Questions

Is L’Oréal Pro Dia Color Demi-permanent Hair Colour 5.18 a cool shade?

Yes. Shade 5.18 features a cool direction with an iridescent nuance, ideal for balancing warm reflections.

Is this shade suitable for neutralising warm tones in hair?

Yes. It can help soften warm reflections, maintaining a natural and controlled result.

Does L’Oréal Pro Dia Color 5.18 cover white hair?

Yes. It can cover up to 70% of white hair, ensuring a uniform and natural finish.

The colour samples are merely indicative, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética disclaims any responsibility for any colour variations that may arise.