Demi-permanent medium blonde colour with golden iridescent reflect, ammonia-free for gloss shine and luminous colour
The L’Oréal Pro Dia Color Demi-Permanent Colour 7.32 is a tone-on-tone, ammonia-free colour designed for medium blonde bases, providing a luminous and balanced tone direction. Shade 7.32 is a medium blonde with a golden iridescent reflect, ideal for warming up the colour, boosting luminosity, and achieving a natural, softer finish.
When applied to dry hair, the creamy texture uniformly envelops the hair fibre, allowing for precise and controlled distribution. The colour develops progressively, revealing a medium blonde with luminous reflect and visible gloss shine. The hair appears more uniform, with visual lightness and a polished finish from root to tip.
The lost melanin replenishment technology acts inside the hair fibre, replicating natural colour and filling chromatic irregularities. The result is a continuous colour with balanced reflects and no artificial effect. It is suitable for revitalising dull hair, enriching reflects, and evening out faded lengths.
With a duration of up to 6 weeks, the colour remains stable and luminous. Coverage can reach up to 70% of grey hair, ensuring a natural and integrated result. The ammonia-free formula provides greater comfort during the service and respects the hair fibre.
With up to 92% naturally-derived ingredients, this colour offers professional performance with a gentler approach. It is suitable for colour maintenance, enriching reflects, and boosting shine on medium blonde hair.
Key Features
- L’Oréal Professionnel Demi-permanent colour
- Shade 7.32 medium blonde with golden iridescent reflect
- Ammonia-free formula
- Up to 70% grey hair coverage
- Up to 6 weeks duration
- Up to 3 times more shine
- Lost melanin replenishment technology
- Luminous and natural reflects
- Lightens up to 1 level and darkens up to 4 levels
- Up to 92% naturally-derived ingredients
- Creamy texture for easy application
- Professional 60ml format
Frequently Asked Questions
Is L’Oréal Pro Dia Color Demi-Permanent Colour 7.32 a warm shade?
Yes. Shade 7.32 has a warm tone direction with golden and iridescent reflect.
Is this shade suitable for adding more shine to hair?
Yes. It is ideal for enriching colour and increasing luminosity on medium blonde bases.
Does L’Oréal Pro Dia Color 7.32 cover grey hair?
Yes. It can cover up to 70% of grey hair, ensuring a natural and uniform result.
The shade samples are for indication purposes only, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética disclaims any responsibility for any colour variations that may occur.
You can use any Diactivateur developer with Dia colour (mixing ratio: 1 + 1.5). For best results, we recommend: Diactivateur 6 vol. for a soft colour deposit; Diactivateur 9 vol. for a medium colour deposit; Diactivateur 15 vol. for an intense colour deposit.
Wear suitable disposable gloves. Do not use metallic tools (bowl, comb, etc.). Only use the recommended Diactivateur.
In a non-metallic bowl, applicator bottle, or shaker, mix 60 ml (1 tube) of Dia Color cream and add 90 ml of the chosen Diactivateur developer. Apply to dry hair.
First application: The 20-minute development time begins at the end of the application.
Root regrowth touch-up: Apply to the root area, begin the 20-minute development time, then immediately distribute through the rest of the hair to revitalise the colour for a deeper and/or darker result.
Distribute through the rest of the hair after 10 minutes if lengths and ends are moderately faded.
Emulsify for the last 5 minutes if the colour is slightly faded.
At the end of the development time, carefully emulsify for a few minutes. Rinse hair thoroughly until the water runs clear. Wash with Metal Detox shampoo.
Latest update: 2026-06-17 11:14:10
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