L’Oréal Pro Dia Color Demipermanent Hair Colour 7.1

Medium blonde demipermanent hair colour with a cool reflect, ammonia-free for neutralisation and gloss shine

The L’Oréal Pro Dia Color Demipermanent Hair Colour 7.1 is a tone-on-tone, ammonia-free hair colour, designed to work on medium blonde bases with a cool and controlled direction. Shade 7.1 is positioned as a medium blonde with a cool reflect, ideal for neutralising warm reflects and creating a more balanced and natural finish.

When applied to dry hair, the creamy texture uniformly coats the hair fibre, allowing for precise and controlled distribution. The colour develops progressively, revealing a medium blonde with a cool nuance and visible gloss shine. The hair appears more uniform, with visual lightness and a carefully maintained finish from root to tip.

The lost melanin replenishment technology acts within the hair fibre, replicating natural colour and filling chromatic irregularities. The result is continuous colour, with balanced reflects and no artificial contrast. Indicated for neutralising unwanted warm reflects, evening out faded lengths, or revitalising dull hair.

Lasting up to 6 weeks, the colour remains stable and luminous. Coverage can reach up to 70% of grey hair, ensuring a natural and integrated result. The ammonia-free formula guarantees greater comfort during the service and respect for the hair fibre.

With up to 92% naturally-derived ingredients, this hair colour offers professional performance with a gentler approach. Suitable for colour maintenance, reflect correction, and shine enhancement in medium blonde hair.

Key Features

• L’Oréal Professionnel Demipermanent Hair Colour
• Shade 7.1 medium blonde with cool reflect
• Ammonia-free formula
• Up to 70% grey hair coverage
• Lasts up to 6 weeks
• Up to 3 times more shine
• Lost melanin replenishment technology
• Neutralises warm reflects
• Lightens up to 1 shade and darkens up to 4 shades
• Up to 92% naturally-derived ingredients
• Creamy texture for easy application
• Professional 60ml size

Frequently Asked Questions

Is L’Oréal Pro Dia Color Demipermanent Hair Colour 7.1 a cool shade?

Yes. Shade 7.1 has a cool direction, ideal for neutralisation.

Does this shade help neutralise orange or warm reflects?

Yes. It is indicated for controlling warm reflects and improving colour interpretation.

Does L’Oréal Pro Dia Color 7.1 cover grey hair?

Yes. It can cover up to 70% of grey hair, ensuring a uniform and natural finish.

Shade samples are for indication purposes only, as they may vary depending on the computer screen used for viewing. Therefore, Pluricosmética disclaims any responsibility for any colour variations that may occur.