L’Oréal Pro Dia Color Demi-Permanent Hair Colour 7.18

Demi-permanent hair colour in medium blonde with cool iridescent reflect, ammonia-free for neutralisation and gloss shine

L’Oréal Pro Dia Color Demi-permanent Hair Colour 7.18 is an ammonia-free tone-on-tone hair colour, designed to work on medium blonde bases with a cool, refined direction. The shade 7.18 is positioned as a medium blonde with a cool iridescent reflect, ideal for controlling warm reflects and creating a more sophisticated and even finish.

When applied to dry hair, the creamy texture uniformly coats the hair fibre, allowing for precise and controlled distribution. The colour develops progressively, revealing a medium blonde with a cool nuance and visible gloss shine. Hair appears more uniform, with visual lightness and a polished finish from root to tip.

The lost melanin replacement technology acts within the hair fibre, replicating natural colour and filling chromatic irregularities. The result is a continuous colour with balanced reflects and no artificial effect. Suitable for neutralising unwanted warm reflects, evening out faded lengths, or revitalising dull hair.

Lasting up to 6 weeks, the colour remains stable and luminous. Coverage can reach up to 70% of grey hair, ensuring a natural and integrated result. The ammonia-free formula ensures greater comfort during the service and respects the hair fibre.

With up to 92% naturally derived ingredients, this hair colour offers professional performance with a gentler approach. Suitable for colour maintenance, reflect correction, and shine enhancement on medium blonde hair.

Key Features

• L’Oréal Professionnel Demi-permanent Hair Colour
• Shade 7.18 medium blonde with cool iridescent reflect
• Ammonia-free formula
• Up to 70% grey hair coverage
• Lasts up to 6 weeks
• Up to 3 times more shine
• Lost melanin replacement technology
• Neutralises warm reflects
• Lightens up to 1 tone and darkens up to 4 tones
• Up to 92% naturally derived ingredients
• Creamy, easy-to-apply texture
• Professional 60ml format

Frequently Asked Questions

Is L’Oréal Pro Dia Color Demi-permanent Hair Colour 7.18 a cool shade?

Yes. Shade 7.18 has a cool direction with an iridescent nuance.

Does this shade help neutralise warm tones in the hair?

Yes. It is suitable for softening warm reflects and creating a more balanced result.

Does L’Oréal Pro Dia Color 7.18 cover grey hair?

Yes. It can cover up to 70% of grey hair, ensuring a uniform and natural finish.

Shade samples are for illustrative purposes only, as they may vary depending on the computer screen used for viewing. Pluricosmética therefore disclaims any responsibility for any colour variations that may arise.